AEW is taking steps to expand its live house show series, House Rules.
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The company announced a deal with Toronto's Feldman Agency and Tourbo Entertainment on Wednesday. In a press release, AEW stated the partnership will bring live events to local venues across North America and explore multi-faceted brand partnerships.
AEW's Director of Business Development, Jeff Jarrett, says The Feldman Agency and Tourbo were quickly indentified as "the perfect partner to enhance our efforts in the Canadian market."
The Feldman Agency manage numerous performing acts including Canadian artists The Barenaked Ladies, Avril Lavigne, Bryan Adams, and Our Lady Peace.
Tourbo Entertainment describes itself as an "entertainment venture with a focus on developing premium proprietary projects and licensing popular brands that currently exist as screen-based I.P., podcasts and online content to produce live touring entertainment for the global stage."
"As we expand into the Canadian market, we will leverage The Feldman Agency and Tourbo's relationships and expertise to bring our fans an incredible live-event experience," said Rafael Morffi, AEW's VP of Live Events. "We're continuously looking for ways to engage with our fans in new and memorable ways. Our 'AEW House Rules' series is just the beginning."
"AEW quickly identified The Feldman Agency and Tourbo as the perfect partner to enhance our efforts in the Canadian market," said Jeff Jarrett, AEW's Director of Business Development. "We look forward to a strong partnership as we expand throughout Canada."
"We are excited about the partnership with AEW and the new opportunities we will be able to produce with this collaboration," said Joel Baskin, Vice-President of The Feldman Agency & Tourbo Entertainment. "Since its inception, and in a very short amount of time, AEW has seen remarkable growth, providing high-quality fan experiences in the world of professional wrestling. We are thrilled to have the privilege to work with Tony Khan, Jeff Jarrett, Rafael Morffi and the rest of the AEW team."
The first AEW House Rules event took place on Saturday, March 18 from Troy, Ohio. The event is believed to have drawn roughly 3200 fans.
AEW announced a Canadian tour this summer that will see Forbidden Door II take place from Toronto's Scotiabank Arena on June 25. Presale tickets to the event went on sale today. The promotion then heads to Hamilton for Dynamite and Rampage tapings on June 28. AEW will then travel to Edmonton and Saskatoon for the July 5 & 12 tapings respectively. AEW recently revealed that its event in Regina will now take place on Saturday, July 8, 2023, and is being advertised as a "live televised event."
AEW will bring House Rules to Calgary on July 15 as part of the Calgary Stampede. Stu Hart's Stampede Wrestling would often run its biggest shows of the year during the annual rodeo exhibition and festival.