You'll Never Guess Who the New Face of Lancôme Is

PLC Splitter

To further prove that the resurgence of the supermodel (new-gen or '90s) is a real thing, Lancôme just announced its new face: Isabella Rossellini. Having déjà vu? The actress, model, and philanthropist was actually the brand's very first ambassador, back in 1983, making this a meaningful move for the iconic French beauty company.

Perhaps even more meaningful is the fact that such a major beauty brand is proclaiming that beauty doesn't only mean 20-years-olds and millions of followers. In a statement from the brand, Rossellini, 63, says, "I am overwhelmed with emotion to come back to Lancôme. Our collaboration meant so much to me in my life. Continuing it fills me with immense joy and great expectations. I am also well aware that this decision goes well beyond me: It's a strong indication of Lancôme's inclusiveness and celebration of all women."

In this role, the film icon and—fun fact—former Allure cover girl will be a spokesmodel on a regular basis, "sharing the secret of her happiness and her opinion on how to accomplish genuine beauty." We'll be taking notes.

Even if it's been reported that the new class of social-media supermodels make upwards of $125,000 for a single post on Instagram, don't let that fool you. After the epic Balmain campaign with Cindy Crawford, Naomi Campbell, and Claudia Schiffer earlier this year, this announcement solidifies the fact that the originals are back. And we couldn't be happier that Rossellini is involved.

Go behind the scenes at Allure's cover shoots.

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