Today sees the launch of LilyandLionel.com, a fabulous online boutique aimed at the global style traveler. Whether your’re heading to the Himalayas in June or Sao Paulo in September, LilyandLionel.com transcends the eliptical style season and all year round you’ll be able to buy their sumptuous scarves, kaftans, dresses, resortwear, jewellery and men’s scarves.

Designer Alice Stone travels the world in search of inspiration, sourcing fabrics and accessories in association with local artisans and craftsmen. This means their ethically created pieces cannot be found elsewhere. Best of all, the brand is affordable. Working with native companies allows the brand to retail its products at very competitive prices in comparison to the high street despite the quality and attention to detail.

All products found on LilyandLionel.com are sustainably sourced and produced, using exclusive raw materials and quality processes. For example, all scarves are produced using handspun yarns using traditional textile methods.

Lily and Lionel’s designs and themes are derived from many different cultural, global and unique findings and celebrate the beauty of artisan craftsmanship. Lily and Lionel differentiates from the phenomenon of taste globalization which so often delivers generic fashion and brand wants their customer to rediscover the joy and luxury of limited editions, personalized objects and a return to artisan methods. Lily and Lionel is story of heritage. A husband and wife based in London’s East End, Lily worked in secret as a seamstress, spending evenings sewing elaborate creations for her family, whilst Lionel worked in production supplying leading British high street retailers after the Second World War. See for yourself what the fuss is about. Go to

Image: Hero shot