Kate Moss has trebled her income according to the Daily Mail, since the cocaine scandal nearly a year ago. Moss’ GBP11 million annual income is now believed to have tripled to more than 30 million in a time when the fashion world was divided when photographs of Kate allegedly using drugs were published. Some advertisers dropped her; others stood by her. But after 12 months, the scandal seems to have boosted her career with a host of international contracts worth between $1million and $3 million each for prestige brands Louis Vuitton, Burberry, Calvin Klein and Christian Dior.

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Fashion experts said the scandal has had an amazing effect. Marina Marzotto at Propaganda GEM said: “Good or bad, the cocaine scandal reinforced her notoriety. She’s come out the other end of the celebrity meat grinder stronger than ever, just by being herself.”

New York retail analyst Jim Hurley said: “She’s like the goose that laid the golden egg. Everyone wants her.” The once gawky teenager, spotted at JFK airport in New York by Storm model agency founder Sarah Doukas now has the power to lend cult status to any brand – from Bulgari jewellery to Virgin Mobile phones.

Sales of Coty’s Rimmel have risen 20 per cent each year since it signed Moss in 2001. Last week, Moss was photographed clutching £2.99 Superdrug charity bag – sales have since shot up 10-fold. “Moss is 32 years old in a slavishly ageist industry yet she adds an edgy cool factor to high-profile brands like Virgin and Rimmel. I can’t think of any other celebrity who has been the face of so many campaigns at once.”