Jeremy Scott revamps Moschino collection for Italy show
Los Angeles – Jeremy Scott, creative director of Moschino, will display the newest
menswear collection of Moschino in Italy. The designs showcased will be a
revamp of the iconic, original brand.
In Florence, Moschino will showcase its newest designs for a runway show
set for June 18. Scott will make his debut in Italy as a menswear designer
with his eclectic menswear brand. The international trade show Pitti Uomo
will host Moschino as the men’s wear guest brand. Scott promises a
rejuvenation of Moschino by adding a contemporary twist. Scott is known for
incorporating pop culture and relating the brand to current in-fashion
style.
“[Scott’s] project for the brand fully persuaded me and I knew he would
correctly read the brand,” said Massimo Ferretti, president of Aeffe SpA,
parent company of the brand. Ferretti disclosed to WWD that he believed
Scott was the “right person” for the label. Also, according to the
publication, since Scott’s arrival at the brand, earnings for Moschino have
risen 46.9 percent in 2015.
Jeremy Scott is a Los Angeles based designer. He became Moschino’s creative
director in 2013. The next year, Scott presented his first collection in
the fall. Scott’s most iconic contribution to the brand includes his design
of the graphic teddy bear that represents “Moschino Toy.” The bear is
associated with shirts, phone cases, and various Moschino designs. The
luxury label was founded in 1983 by Franco Moschino. The brand name was
first associated with casualwear and jeans, but has since expanded to
eveningwear, shoes, menswear, and more.
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