As the streets of London fill up with visitors keen to the top fashion
labels taking over city’s catwalk during London Fashion Week, seasoned
designer Henry Holland warns young emerging designers to be aware of the
increasing dangers intellectual property (IP) theft poses for those in the
international spotlight.

The designer behind House of Holland has teamed up with law firm Mishcon de
Reya to create a short film which cautions designers watch over their IP as
counterfeiting continues to spread. With London Fashion Week kicking off
Friday morning, Holland notes that this is an “important” time to turn
attention to the issue. “The threat of Intellectual Property theft in China
is a very important issue for all London designers,” states Holland.

“We’re considered the most creative Fashion Week around the world and the
problem that you have as a small designer and a small company is that the
big companies and the counterfeiters are able to manufacture and distribute
your product before you’re able to do that yourself. It might get to a
point that there’s copies of your catwalk pieces in stores around the world
before you’ve actually managed to deliver yourself.”

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House of Holland is also affected by IP theft, particularly from China,
where the eponymous fashion line eyewear range is being copied by
counterfeiters and then presented as genuine products on social
media channels, selling copycat frames for less than half the price of the
original frames. Sally Britton, IP lawyer at Mishcon de Reya, believes that
the one of the biggest threat comes from China as the development of the
world wide web continues “to blur lines between rights and wrongs of
infringement.”

Britton advises young designers to create a separate brand identity to
protect themselves against infringing their names and to file their trade
mark as broadly as possible, including in local languages. “Designers need
to be taught about legislation and protection early on so they are fully
aware of key commercial imperatives and risks they may face.”