Distributor Groovy UK is bringing Hello Kitty and US streetwear label Ed Hardy to exhibition Londoncentral. The two labels will be on display for the first time at Olympia in September. Products on show across both brands will include bags, purses, wallets, jewellery, key chains, belts, cufflinks, lighting, mirrors, glassware, disposable lighters and ceramic mugs.

Martin Butler, managing director of Groovy UK Ltd said: “Groovy UK Ltd is the official distributor for Ed Hardy fashion bags, belts, jewellery, barware, lighting and lighters. We plan to develop the Ed Hardy brand in the UK, taking it to the next level by placing the brand in key department stores and mail order retailers. Groovy UK are specialists in brand development and are working closely with Ed Hardy licensees following a newly created retail roll out plan.”

Londonedge managing director Carole Hunter said: “We are continually working to bring fresh brands to the show whilst maintaining the core exhibitors who have made Londonedge what it is today. Both Ed Hardy and Hello Kitty are welcome additions to Londoncentral. Particularly, Ed Hardy will provide buyers with a first shout at merchandise given that this will be their British debut. We are also delighted to be able to assist the brand in their quest to expand business in the UK (ed).”

The next Londonedge and Londoncentral will take place from 6-8th September 2009 at Olympia 2 in London.

Image: Hello Kitty

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