For AW08, British brand Hawkshead is relaunching with a new look in terms of both image and product. Established in 1976, the label has been given a new lease of life by brand owners Craghoppers. The essence and heritage of the brand is firmly based in its Lake District roots, this backdrop continues to be where Hawkshead draws its inspiration, creativity and innovation. Hawkshead infuse all designs for their AW Collection with the spirit of the lakes. The collection is a mix of outdoor and country clothing. Quality continues to be an important element of the brand. Hawkshead will also launch a new transactional website for AW08. The site captures the essence and heritage of the brand, through associations with local treasures such as Beatrix Potter, National Trust beauty spot Tarn Hows, Grizedale Forest Park and the village of Hawkshead. The Hawkshead collection for men and women also features footwear.

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