Bed Bath & Beyond Sort Of Returns

PITTSBURGH, PA — Bed Bath & Beyond may be finished as a bricks and mortar retailer, but the brand of the bankrupt brand has been revived., which purchased the company’s intellectual property rights in June, has changed its name to Bed Bath & Beyond.

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“This acquisition is a significant and transformative step for us,” Overstock CEO Jonathan Johnson said prior to the rebranding.

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“Bed Bath & Beyond is an iconic consumer brand, well-known in the home retail marketplace. The combination of our winning asset-light business model and the high awareness and loyalty of the Bed Bath & Beyond brand will improve the customer experience and position the company for accelerated market share growth.”

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