PITTSBURGH, PA — Bed Bath & Beyond may be finished as a bricks and mortar retailer, but the brand of the bankrupt brand has been revived.
Overstock.com, which purchased the company’s intellectual property rights in June, has changed its name to Bed Bath & Beyond.
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“This acquisition is a significant and transformative step for us,” Overstock CEO Jonathan Johnson said prior to the rebranding.
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“Bed Bath & Beyond is an iconic consumer brand, well-known in the home retail marketplace. The combination of our winning asset-light business model and the high awareness and loyalty of the Bed Bath & Beyond brand will improve the customer experience and position the company for accelerated market share growth.”
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