As noted via a WWE press release earlier this week when the company announced its’ global expansion for the WWE Network, a one-month subscription to the digital service will now run you $12.99, as opposed to the single month price of $19.99 that they initially offered.

Apparently WWE’s marketing has discovered that the average viewer of the WWE Network uses the service twice a week — or eight times a month — as opposed to only using it for the pay-per-view on a given month and nothing else.

Based on that, at the new single-month price of $12.99, the mentality is that instead of ordering the service strictly for the big pay-per-views, the subscriber will stick with it for a full year.

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(Credit: Wrestling Observer Newsletter)