The New York Times and Everlane are teaming up in honor of Earth
Day. The newspaper and sustainable fashion brand are releasing a
collection of T-shirts and sweatshirts as part of its Truth campaign
that brings attention to environmental issues.

The collaborative capsule is also part of a marketing strategy
pegged to Earth Day. The Times’ chief marketing officer, David Rubin,
told WWD that the shirt collection is intended to push the Truth
campaign’s message of promoting digital subscriptions to the
newspaper.

Proceeds of the partnership with Everlane will go towards ffunding
student subscriptions to The New York Times.

Click Here: France Rugby Shop